Understand the problem, requirements, users, constraints and success criteria.
Planning
Define scope, technical approach, milestones, responsibilities and expectations.
Design
Shape user flows, interfaces, architecture, data models and product behavior.
Build → validate
02/03
Engineer & Validate
Engineering
Build frontend, backend, mobile, integrations, AI and infrastructure.
Quality Assurance
Validate functionality, regressions, edge cases and release readiness.
Release → evolve
03/03
Deploy & Support
Deployment
Prepare environments, pipelines, releases and the production rollout.
Post-launch Support
Resolve issues, maintain systems and support the next product iteration.
Delivery Stages
Clear Responsibilities at Every Step
01
Discovery
Understand the problem, requirements, users, constraints and success criteria.
02
Planning
Define scope, technical approach, milestones, responsibilities and expectations.
03
Design
Shape user flows, interfaces, architecture, data models and product behavior.
04
Engineering
Build frontend, backend, mobile, integrations, AI and infrastructure.
05
Quality Assurance
Validate functionality, regressions, edge cases and release readiness.
06
Deployment
Prepare environments, pipelines, releases and the production rollout.
07
Post-launch Support
Resolve issues, maintain systems and support the next product iteration.
Agree the Work Before Delivery
Requirements, scope, ownership and commercial terms are defined during discovery and planning. As the product develops, clear communication makes progress and blockers visible. Release preparation and handover are part of the delivery plan, with post-launch support scoped to the needs of the product.
